SOUND OF THE WEB

The Sound of the Web is a sound experiment that looked to bring to life data from the web to demonstrate the importance of sound in digital experiences.

Working closely with Streaker and Uncanny Valley, Fjord created The Sound of the Web, a prototype that converts online data into sound. The experiment ingested enormous amounts of data by turning it into sound and used that sound to interpret points of interest.

Sound of the Web explores ways in which a brand can be presented through sounds to create campaigns and digital sound experiences, while providing marketers with an effective back end tool to gain insights from data

Credits

Client: Streaker/Fjord
Creative Direction/Sound Design: Justin Shave
Coding: Justin Shave
Head of Music and Innovation: Charlton Hill
Studio:
Uncanny Valley

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AS A MEANS OF ENGAGING AND INFORMING BRANDS ABOUT THE SONIC TECHNOLOGY LANDSCAPE, JUSTIN SHAVE AND CHARLTON HILL SPEAK AT INDUSTRY CONFERENCES AROUND THE GLOBE, INCLUDING CANNES LIONS, SPIKES, ADFEST & PROMAX.