The upfront launch was an extravaganza of choreographed network talent culminating in a lengthy stage show production with full orchestration. The campaign was received very positively in the press with Ten CEO stating: ‘TV’s wild child has its voice back!’
Client: Network 10
Creative Direction: Claudio Amati, Ed Holmes, Ross Dagan, Nina Fussell.
Sonic Brand consultants: Justin Shave/Charlton Hill
Orchestration: David Barber
Upfronts musical direction: Shave/Hill
Studio: Uncanny Valley