We were first approached by Curiious to help launch the Q Inspiration concept car at the North American International Auto Show in Detroit.
Co-directed by Fabio Nardo and Simon Maddison of Cutting Edge, the brief required a powerful, modern approach to music and sound design across both a film and physical reveal.
We were then asked to deliver the music and sonic palette for the The Black S, a collaboration between Infiniti and Renault F1 launched at an integrated brand experience in Paris.
Most recently, we helped launch the INFINITI Qs Inspiration into the new era of electrification at the Shanghai Motor show. Shot in Japan and based on the principles and lifestyle of the designers themselves, the film shows the poetic artistry and technical thinking that is the inspiration behind the car. 

Credits

Client: Curiious
Creative Direction Infiniti Q: Fabio Nardo/Simon Maddison
Creative Direction Black S: Fabio Nardo/Frederic Simard
Creative Direction Infiniti Qs: Fabio Nardo/Frederic Simard
Music and Sound Supervision: Charlton Hill
Music: Justin Shave
Sound Design: Matt Perrott
Studio: Uncanny Valley

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AS A MEANS OF ENGAGING AND INFORMING BRANDS ABOUT THE SONIC TECHNOLOGY LANDSCAPE, JUSTIN SHAVE AND CHARLTON HILL SPEAK AT INDUSTRY CONFERENCES AROUND THE GLOBE, INCLUDING CANNES LIONS, SPIKES, ADFEST & PROMAX.