Fox Sports approached Uncanny Valley to create the brand sound for their new, dedicated NRL channel, Fox League.
It was a chance to deliver not only the sonic identity of a sporting code but reimagine the message of the entire sport in Australia.
Collaborating with Briggs, Aussie hip hop artist and co-founder of indigenous act A.B. Original, we delivered a brass driven, lyrical anthem ‘Here’ for a new generation of NRL.
The track went on to be released as a single via Briggs’ hip hop label ‘Bad Apples’, was performed at numerous live events including the NRL Indigenous Round, won the Australian Guild of Screen Composers Best TV Theme and was most recently used on Indigenous comedy KGB.

Credits

Client: Fox League
Creative Direction: Guy Sawrey-Cookson, Mat Harrington, Karlton Akari
Label: Bad Apples Music
Composers: Briggs/Shave/Hill
Vocals: Briggs Ft. Caiti Baker
Music Producer: Justin Shave
Studio: Uncanny Valley

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AS A MEANS OF ENGAGING AND INFORMING BRANDS ABOUT THE SONIC TECHNOLOGY LANDSCAPE, JUSTIN SHAVE AND CHARLTON HILL SPEAK AT INDUSTRY CONFERENCES AROUND THE GLOBE, INCLUDING CANNES LIONS, SPIKES, ADFEST & PROMAX.