Auswide

Titled ‘The Big-Hearted Bank’, the campaign follows the transformation of a tiny, besieged, accountant mouse that lives inside the heart of the hero, into a confident young lion.

The campaign signals the launch of Auswide Bank into the national market. The animated video was directed by Armand De Saint-Salvy with animation by Eallin, Tokyo, and an original soundtrack by Uncanny Valley. 

“Auswide Bank sees the good in people. They’ve got a big heart. So it’s a campaign built on a pretty salient truth. I’m proud of the work we’ve achieved together” says Smart ECD Benjamin Davis.
Following on from its success,13&Co director Armand de Saint-Salvy partnered again with Brisbane agency Smart to continue this animated story for client Auswide Bank.
The result – a playful and beautiful sonic and animated jungle world created to showcase the emotive narrative of a young lion learning to be brave and take the next leap in life. 

Credits: Heart

Client: Auswide Bank
Director: Armand De Saint-Salvy
Production Company: Photoplay
Agency: Smart
Animation Studio: Eallin Tokyo, Japan
Original Composition and Production: Justin Shave
Vocals: Bonnie Lemke
Sound Designer: Audrey Houssard
Sound Mixer and Supervisor: Matt Perrott
Audio Post Company: Uncanny Valley
Production Company: Thirteen & Co

Credits: Power of Home

Client: Auswide Bank
Director: Armand De Saint-Salvy
Producer: Ron Roberts
Production Company: // Thirteen & Co
Agency: Smart
Original Composition/Production: Justin Shave/Charlton Hill
Vocal: Bonnie Lemke
Sound Design & Mixer: Matt Perrott

Awards:

ASSG Nominated Best Sound in a TVC

Awards:

ASSG Nominated Best Sound in a TVC

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AS A MEANS OF ENGAGING AND INFORMING BRANDS ABOUT THE SONIC TECHNOLOGY LANDSCAPE, JUSTIN SHAVE AND CHARLTON HILL SPEAK AT INDUSTRY CONFERENCES AROUND THE GLOBE, INCLUDING CANNES LIONS, SPIKES, ADFEST & PROMAX.